Online shoppers in India are accustomed to paying with cash, and offering COD as a payment option increases your store’s appeal to this customer base. Learn why Indian customers prefer this option.

Flipkart is a well-known online shopping site that provides a wide variety of products at a very cheap rate. The site also conducts large-scale sales on a regular basis.

1. Flipkart

Flipkart is one of the most popular online shopping platforms in India. The site offers a wide variety of products in a range of categories, including electronics, books, and clothing. It also features a range of payment methods, including cash on delivery.

The company was founded by Sachin Bansal and Binny Bansal in 2007 from their two-bedroom apartment in Bengaluru’s Koramangala area. They started the business with a financial investment of Rs 4,00,000 from their savings.

Flipkart’s app allows users to browse more than 80 million products. It also offers a rewards program called “SuperCoins” where users can earn points for every purchase they make. This allows them to get early access to sales and promotions.

2. Amazon

Amazon is one of the leading e-commerce sites in India which offers many products on cash on delivery. They offer various categories like electronics, fashion accessories, home furnishing and more. They have all major brands including Samsung, LG and more. They also provide EMI options with debit and credit card.

COD is a popular payment method in India, but it can also lead to high cancellation rates and RTOs for online stores. To reduce these issues, Shopify’s advanced cash on delivery app allows you to set up a custom shopping experience for your customers. You can add this manual payment method by visiting your Shopify dashboard and clicking the Payment providers settings.

3. Shopclues

ShopClues is an online marketplace that provides buyers a wide range of products at great prices. The company specializes in selling electronics, gadgets, kitchen appliances, accessories, and home decor items.

Its flagship mobile app allows users to search for a product and view its details. It also offers a wide variety of payment options. Customers can also share their favourite products on social media and get notifications for deals, discounts, and coupons.

The company is struggling with a steep competition from Amazon and Flipkart. Its GMV has slipped over the last few years. In addition, it has experienced a steady outflow of senior management. This includes the departure of its CFO Deepak Sharma, who is now with Nysaa.

4. Myntra

Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena founded Myntra in 2007. The online fashion store became a part of Flipkart in 2014.

It is well-known for its large in-season product catalog, cash on delivery, and hassle-free return policy. It has also won several awards for its e-commerce website and mobile app.

The Myntra app also offers a variety of features that make it stand out from the competition, including a mobile-based content aggregation platform called Cubeit and a virtual shopping assistant named MyStylist. It also provides vernacular search and outfit recommendations based on a customer’s style preferences and purchase history.

The company has also introduced M-Express, a two-day express delivery service for speedy shoppers. Additionally, its industry-first Style Exchange feature allows customers to swap an item for a different size or product without incurring any additional charges.

5. Jabong

Jabong is a fashion e-commerce platform that offers a wide selection of products. Its range includes products from popular brands like Nike, Adidas, Puma, Lee, Levis, Jack & Jones and Wrangler. The company also provides a variety of shipping options and payment options.

Its mobile shopping app allows users to shop from their device wherever they are, making it easy for them to stay up to date on the latest trends and styles. The app is available on iOS and Android devices. It features a refine search option and other helpful tools such as style recommendations and gifting solutions. It also offers a 30-day return period. The company is associated with 2 legal entities.

6. Flipkart Fashion

Touted as India’s Amazon, Flipkart is looking to boost its fashion business. Fashion sales are one of the top categories driving customer acquisition for Flipkart, and are a significant contributor to overall GMV (gross merchandise value), executives say.

To promote its fashion offerings, Flipkart is using the acclaim of Alia Bhatt and Ranbir Kapoor in a campaign called ‘India Ka Fashion Capital’. The campaign aims to help consumers overcome their shopping hesitancy by positioning Flipkart as a complete lifestyle destination. It will feature influencer-driven content in different formats, and encourage consumers to shop for all their needs. It will also showcase the latest styles and trends. This will help consumers overcome any fashion inhibitions and make informed purchase decisions.

8. Voonik

Voonik is a fashion marketplace that acts like a personal stylist to help users dress well within their budgets. The company uses an image recognition algorithm to recommend styles that suit users’ preferences and sizes.

The app has a Tinder-like interface that allows users to swipe left or right on items suggested by its recommendation engine. Voonik also offers a virtual try-on feature that lets customers see how an item will fit them before they buy it.

The company has raised over $34.5 million from investors including Sequoia Capital. It competes with larger fashion e-tailers such as Myntra-Jabong and Amazon. Read more about Voonik in our Expert Collection, which features analyst-curated lists on the top tech companies to watch.

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